Art Director: Navia Taylor-Jensen
Copywriter: TShea King
Consumer Insight: People care about the quality of their skin but are ignorant about how to best achieve it.
Creative Strategy: Show the cleaning, smoothing, smelly effectiveness of Boie USA.
Everyone knows how filthy people are after a Mud Run. Boie USA is setting up shop to help contestants clean off after the race. There will be showers and each contestant gets a free scrubber. The set up will feature numerous Boie interactive stands. When you click one of the scrubbers, it pops up on the screen to tell you about itself.