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BEst one-off

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Art Director: Navia Taylor-Jensen

Copywriter: TShea King 

Consumer Insight: People care about the quality of their skin but are ignorant about how to best achieve it.  

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Creative Strategy: Show the cleaning, smoothing, smelly effectiveness of Boie USA.   

 

 

     

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     Everyone knows how filthy people are after a Mud Run. Boie USA is setting up shop to help contestants clean off after the race. There will be showers and each contestant gets a free scrubber. The set up will feature numerous Boie interactive stands. When you click one of the scrubbers, it pops up on the screen to tell you about itself.

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Meet Britney! 

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The script

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BRITNEY
LINUS
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ELLIE
BLAZE
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JULES
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