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BEst one-off
Art Director: Navia Taylor-Jensen
Copywriter: TShea King
Consumer Insight: People care about the quality of their skin but are ignorant about how to best achieve it.
Creative Strategy: Show the cleaning, smoothing, smelly effectiveness of Boie USA.
Everyone knows how filthy people are after a Mud Run. Boie USA is setting up shop to help contestants clean off after the race. There will be showers and each contestant gets a free scrubber. The set up will feature numerous Boie interactive stands. When you click one of the scrubbers, it pops up on the screen to tell you about itself.
Meet Britney!
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The script
BRITNEY
LINUS
ELLIE
BLAZE
JULES
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