Print & Digital
Own Your Crown.
We decided it was time for the people who could look but never touch, to give us a try.
The ones who’ve always watched their friends indulge but could never partake.
The kids who’ve sat at separate lunch tables because of one thing setting them apart: a peanut allergy.
The phrase “I’ll never be able to eat a Reese’s” doesn’t have to be uttered ever again.
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Art: Benjamin Burgoyne
Print & Social:
Guerilla:
Pop-up museums in major cities will bring an unforgettable experience to anyone with a nut allergy. No allergy, no entry.
The museum will feature an array of insta worthy settings including a sunflower room,
“how it’s made”, a sunflower seed ball pit, instagramable hallways, and a Reese’s Sunny Seed Buttercup Cafe with a selection of all things nut-free. From ice cream to candy to cookies!
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NFTS:
The fun continues with Reese's Sunny Seed Butter Cup NFT's. Inside the wrappers of 1,000 of the new Reese's snacks will be a QR code with a unique NFT. The Coins will feature Sunny Cuppy the mascot in different outfits!
Which Cuppy's your favorite?!
Art: Aubrie Cardon
Director: Sam Jorgensen
Unrealistic beauty standards are all too familiar for women. Makeup is meant to be used as a tool, not as a response to the demands of society. Morphe emphasizes "Expression Over Perfection" to empower women and their use of makeup.
Air Jordan PLAY ABOVE THE REST
Art: Benjamin Burgoyne
Art: Tabitha Evans
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Polly Pocket gummies are made exclusively with millenials in mind.
The shared collective memory of chewing on Polly Pocket accessories lives on through the new adaptation of the clothes, shoes and accessories.
